Sincere By Design philosophy Paul Rand had never designed

Paul Rand had never designed an entire corporate identity

a pictorial language of memory

dramatic urban changes and attitudes toward the ritual and the symbolic

Grimsel and Furkapass are also represented

Sincere By Design philosophy Paul Rand had never designedThis diminutive but insightful book features one of Japans most sought after architects, Sou Fujimoto. It comprises an interview with the architect by Noriko Takiguchi in which subjects range from specific projects, dealing with clients, and how current trends in architecture relate to his work, to the pros and cons of working alone versus being open to ideas from others and collaboration. more The in depth conversation also covers how, despite