The Power of Habit: Why We Do What We Do in Life and Business Autobiographies and how social influence shapes

and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children

Staying in love—that’s the challenge

what characters these are

a ragtag group of misfits and seekers who became a tight-knit band of brothers

The Power of Habit: Why We Do What We Do in Life and Business Autobiographies and how social influence shapesA young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest