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Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone MarketingBarely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half page ads pull about 70 percent of full page ads; quarter page ads pull about
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