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Throughout the book speechmaking skills and assumptions are replaced
Instead of relying on scripted monologues and barrages of questions they work with clients to Reach individual customers blast through barriers that exist in an increasingly noisy and competitive world and forge emotional connections
are once again planning to gather the biggest pile of the best candy as efficiently as possible
'Prevention is the best medicine
Relevance: Matter More Author|Jodi R. Pfarr and Allison Boisvert Throughout the book speechmaking skillsAcross the country and around the world, the forces of commoditization have created a race to the bottom where all that matters is how much cheaper your product or salary is compared to the competition. By learning the relevance mindset, you can rise above the fray, and chart your own course and define success on your own terms. PHIL STYRLUND As CEO of The Summit Group, Phil is a recognized thought leader on sales transformation and development as
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